In Nigeria, a new generation is leveraging social media to bring about meaningful social and political change. Gone are the days when activism was restricted to physical protests or gatherings. Today, social media serves as a powerful platform that allows for global reach and real-time coordination.
The #EndSARS protests in 2020 perfectly illustrate this shift. What started as a hashtag quickly grew into a full-fledged movement against police brutality. The protests gained international attention, largely due to the collective action enabled by social media, where young Nigerians could coordinate events, disseminate information, and rally supporters worldwide.
Several factors contribute to the success of social media in enhancing youth activism in Nigeria. First is the growing internet penetration, giving more youth access to these platforms. In 2021, there were over 140 million internet users in Nigeria, most of whom were young. Social media provides a space for expression and instant organization on a large scale.
Visibility is another key factor. Social media allows youth voices to be heard more widely than ever before. Content can go viral, drawing attention from global media and influential personalities. Issues that could have stayed localized now find themselves in the national and global limelight.
Traditional activism often centers around hierarchical structures, but social media democratizes this process. Anyone with internet access can start a campaign or join an existing movement, enabling greater participation in societal issues.
However, there are challenges. The anonymity social media affords can be a double-edged sword, leading to issues like misinformation and online harassment. There’s also the risk of “slacktivism,” where online support doesn’t lead to real-world action.
The government’s response has been a point of concern, with instances of internet censorship and online-related arrests creating a chilling effect. Despite these obstacles, young Nigerians remain committed to using social media as a tool for change.
Social media has transformed the realm of youth activism in Nigeria. It serves as an invaluable tool for mobilization and awareness, allowing young Nigerians to challenge systemic issues and push for a better society. As Nigeria grapples with the challenges of the modern era, the power of social media in shaping its future is undeniable. In this digital age, the fight for a better Nigeria is just a hashtag away.
